Whether you are attending an ALA conference, have attended an ALA conference or are just trying to schedule a one on one meeting with one of our 8,000+ members, you are probably wondering how to be the most successful in starting a conversation. Law firm managers wear many hats and are having to do more with less. So more than ever, your first impression needs to be thought through and strategic. When you receive the membership list and/or attendee list and want to send email and/or piece of mail you need to have insight into what our members want to see or possibly even more important…not see. Below is a list of best practices which the BPRT has compiled from ALA’s membership. We hope you will find this information helpful as you continue to build engagement and relationships with our members.
Over the last few years, we have been seeing more and more of ALA’s Chapters inviting their business partners to attend their educational luncheons/meetings even when not the host sponsor of the event. ALA’s Business Partner Relations Team is happy to see this trend catching on within our chapters. It is an excellent opportunity with which our business partners can increase their credibility and build better relationships by showing interest in the challenges our members face with their firms and organizations. Because we are seeing this more and more, the BPRT thought it might be useful to provide our business partners with some engagement guidelines specifically for these types of situations.
The business partner relations team would like to share with you our new year’s resolution and encourage all of you to do the same. We are abolishing the word vendor and only using business partner. Whether it’s at an ALA event, at your law firms or law departments, and even at home, the word vendor has got to go. You may be saying to yourself why or even who cares? So, let’s examine the difference between a vendor and a business partner.
We’ve all heard that to be successful we need to build good, strong, lasting business relationships. But it takes a great deal of time and energy, and people don’t seem to want to put in the work. News flash: Lasting business relationships just don’t happen without dedicated and consistent work. Here are a handful of ways to build lasting business relationships.